Have you ever wanted to discover the behind the scenes of marketing persuasion? To know what technologies and scientific methods are used to unveil the consumers’ black box? ADS IN WONDERLAND gives the floor to those who love advertising: CEOs of advertising agencies, neurosciences experts, industrial psychologists, and data engineers. Yet, it also let whistleblowers, activists and intellectuals to highlight the dangers of this revolution for our society, the environment and for democracy. After ADS IN WONDERLAND, you won’t see your daily ads the same way you used to do… (Note: the film is available in 59 or 20 minutes cut)